Becca is an Associate Director on L2’s Beauty Research team where she helps brands and enterprises understand digital strategy and best practices across desktop & mobile site investments, e-tailers, digital advertising, SEO / SEM, and social media. She joined L2 in 2015 and has specialized in architecting new methodologies to benchmark key topics in Beauty including influencer marketing and earned media. She has been featured in Bloomberg and WWD. Becca holds a Bachelor of Science in Food Science from Cornell University.