Cooper Smith is a Director of Research at L2 Inc. He manages the firm’s Amazon IQ practice, which provides research and advisory services to brands that sell on Amazon. Prior to L2, Cooper was a lead analyst for Business Insider’s “Intelligence” unit, where he oversaw coverage of the e-commerce industry. Before that, Cooper was an analyst at the Federal Reserve Bank of New York. He studied computer science at Harvard University. His research has been featured on CNBC and CNN, as well as in The Washington Post, Financial Times, and Wired Magazine, among other news outlets.