In her time at L2, Danielle has spearheaded the expansion of the Digital IQ Index methodology into new markets and verticals. During her tenure she has co-authored more than 20 studies, including her first study covering China in 2011. Additionally, Danielle built the data partnership practice at L2, engaging innovative data providers to develop new metrics and analytical frameworks to benchmark digital performance. Prior to L2, Danielle managed the implementation of award-winning mobile initiatives for large media clients, including NBC Universal and The New York Times Company. Danielle has a B.S. in Systems Engineering from the University of Virginia and an M.B.A. from NYU Stern.