Evan is the VP of Intelligence at L2, where he manages thought leadership around the impact of platforms and practices on a brand’s digital performance. Evan has earned the role of a respected industry analyst in mobile, social and interactive marketing with extensive experience in developing and marketing digital research products & services for Fortune 500 companies. Throughout his career, Evan has been an integral player in many industry firsts such as helping to build the first ever digital advertising tracking company, developing the first mobile ad effectiveness tool and the first census-based, market-market level mobile audience measurement product. Evan holds a BA from Vassar and an MA in American Studies from NYU. He is an Adjunct Lecturer of Internet Marketing & Social Media at Baruch College and has been quoted in major media outlets such as The New York Times, Businessweek, and The Wall Street Journal.