Giulia leads a team of researchers at L2 where she architects methodologies to benchmark the digital competence of Beauty brands across geographies. Through past experience in strategic consulting, Giulia solidified her understanding of the importance of digital innovation in the field of communications. She is a graduate of Columbia University with a dual degree in Middle Eastern Studies and Sociology. While at Sciences Po in Paris, Giulia researched the role of digital communication and social media in the Syrian Crisis, publishing her work in the Columbia Journal of International Affairs.