Jo leads APAC strategy engagements at L2, helping to identify digital marketing opportunities for clients across Beauty, CPG, Fashion and Luxury industries. Prior to joining L2, she served as Director of Strategic Analytics at Foote, Cone & Belding and Senior Strategy Consultant at Organic Inc. Jo received a B.A in Psychology and Biology from Barnard College and a B.S. in Cosmetics and Fragrance Marketing from Fashion Institute of Technology.