Mabel is the Group Director of L2’s Beauty Division and oversees its Research and Client Strategy teams. She joined L2 in 2013 and has specialized in architecting new methodologies to benchmark emerging topics in digital, including L2’s Amazon product development, research, and strategy work. Mabel has additional client experience in CPG and has published research on topics including Localizaiton, Video, and Retailer digital strategies. She as been featured in Forbes, the New York Times, Reuters, Bloomberg, DigiDay, and WWD. She graduated with a B.A. in Psychology from Barnard College, Columbia University.