As European Managing Director at L2, Simon advises CMOs and business leaders on how to deliver improved business impact through their digital channels. He has 22 years experience in digital marketing and advertising technologies, having held global business leadership roles at Google, 3M and Telefónica. Immediately prior to joining L2, he was CEO of Axonix, a mobile ad exchange. Simon has presented his digital marketing thought-leadership on stage at many marketing conferences, including Shoptalk, Web Summit, Mobile World Congress, Ad:Tech and Festival of Media, and at numerous client events.