Data Tools
The Genius Index
The Genius Index is a regularly updated list of brands ranked 'Genius' in our Gartner L2 Digital IQ Index reports. A detailed breakdown of digital performance is provided on each brand's profile.
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| Brand | Rank | Report | YoY Change |
|---|---|---|---|
| adidas | 2 | Activewear US 2019 | -1 |
| Amazon | 1 | Big Box US 2019 | 0 |
| Amazon | 1 | Grocery US 2019 | 0 |
| Apple | 2 | Consumer Electronics US 2019 | |
| Barclays | UK | 2 | Retail Banking Europe 2019 | |
| Best Buy | 4 | Big Box US 2019 | -2 |
| Birds Eye | 2 | Food UK 2019 | |
| Bose | 3 | Consumer Electronics US 2019 | |
| Bulgari | 3 | Watches & Jewelry Global 2019 | |
| Bulgari | 2 | Luxury China 2019 | 0 |
| Burt's Bees | 3 | Personal Care US 2019 | 11 |
| Cartier | 1 | Watches & Jewelry Global 2019 | |
| Cartier | 3 | Luxury China 2019 | -2 |
| Clorox | 1 | Home Care US 2019 | 1 |
| Commerzbank | DE | 1 | Retail Banking Europe 2019 | |
| Dior | 1 | Beauty France 2019 | 5 |
| Estée Lauder | 3 | Beauty China 2019 | -2 |
| FASENRA | 2 | Pharma Rx US 2019 | |
| Ford | 1 | Auto US 2019 | 0 |
| GEICO | 2 | Insurance US 2019 | 3 |
| Gillette | 1 | Personal Care US 2019 | 0 |
| Hennessy | 2 | Spirits US 2019 | |
| Humira | 2 | Pharma Rx US 2019 | |
| Johnnie Walker | 1 | Spirits US 2019 | |
| L'Oreal Paris | 1 | Beauty China 2019 | 1 |
| L'Oreal Paris | 2 | FMCG UK 2019 | 1 |
| Lancôme | 2 | Beauty China 2019 | 1 |
| Louis Vuitton | 1 | Luxury China 2019 | 1 |
| MAC Cosmetics | 1 | Beauty UK 2019 | 1 |
| Macy's | 1 | Department Stores Global 2019 | |
| McCormick | 1 | Food US 2019 | 3 |
| Nike | 1 | Activewear US 2019 | 1 |
| Nivea | 1 | FMCG Germany 2019 | 0 |
| Nordstrom | 2 | Department Stores Global 2019 | |
| Pampers | 1 | FMCG UK 2019 | 0 |
| Pampers | 2 | Personal Care US 2019 | 1 |
| Repatha | 1 | Pharma Rx US 2019 | |
| Samsung | 1 | Consumer Electronics US 2019 | |
| Sephora | 1 | Specialty Retail US 2019 | 0 |
| State Farm | 1 | Insurance US 2019 | 0 |
| Target | 3 | Big Box US 2019 | 2 |
| The Home Depot | 2 | Big Box US 2019 | 1 |
| The North Face | 3 | Activewear US 2019 | 5 |
| Tide | 2 | Home Care US 2019 | -1 |
| Tiffany & Co. | 2 | Watches & Jewelry Global 2019 | |
| Twinings | 1 | Food UK 2019 | |
| Walmart | 2 | Grocery US 2019 | 0 |
| Walmart | 4 | Big Box US 2019 | 0 |