Conversations & Insights May 16, 2013

L2 Digital IQ Index: Auto



Digital IQ Index: Auto 2013 is a comprehensive assessment of 42 Auto brands’ digital performance over the past year. This report quantifies and benchmarks the digital performance of all 42 brands and features analysis of industry trends and best practices as well as several in-depth ‘Flash of Genius’ case studies. Authored by Scott Galloway, L2 Founder and NYU Stern Clinical Professor of Marketing, and a team of L2 researchers, this new Digital IQ Index: Auto study provides a clear, data-driven picture of how brands are (and aren’t) effectively using online channels to reach, assist, and cater to digitally-native car buyers across the world.

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