September 20, 2010

About L2



L2 is a member-based business intelligence firm that benchmarks digital performance of consumer brands across 11 industry sectors globally.

Members receive access to L2 research including brand rankings by sector, and deep dives that offer actionable insights to shape a brand’s digital roadmap and inform capital allocation decisions. Members also receive invitations to 60+ executive education events hosted around the globe.

L2 products include:

The Digital IQ Index ranks over 1,800 brands by sector registering 1,250 data points across four dimensions of digital: site, digital marketing, social, and mobile.

The Commerce IQ product measures and benchmarks brands on third party e-commerce platforms to help brands improve performance.

The Category IQ benchmarks a brand’s performance within a specific product category and provides a quantitative assessment of visibility, assortment, pricing, merchandising, and content investments.

Strategy Modules explore topics of specific interest to our members like omnichannel retail or data and targeting and inform decisions around digital strategy and tactics.

Our members include the world’s most iconic brands.

For information on membership, e-mail us at

Become a Client

Our clients use data and insights to benchmark their digital performance and identify opportunities to maximize the impact of their digital investments.