Conversations & Insights March 30, 2016

Activewear 2016

14,580 views

play

The "athleisure" trend continues to divide the growth prospects of brands focused on Activewear versus the wider Apparel sector. While Nike and adidas still lead in global sales, Under Armour's rocketing growth helped usurp the #2 spot in U.S. market share. While slow movers on e-commerce, the "big three" are now actively positioning themselves as fitness tech companies, aggressively expanding their mobile app offerings and overall user base. Despite the momentum of select brands that are actively integrating vertical retail channels, the wider sector lags on a number of digital basics, including in-store inventory visibility and mobile offerings that push to purchase.

 

Become a Member

Members use our data and insights to benchmark their digital performance and identify and prioritize opportunities to maximize the business impact of their digital investments.