Research May 7, 2018

Activewear US 2018



The activewear industry is outpacing apparel and footwear sales growth twofold in an otherwise lackluster retail landscape.

Yet in a sector traditionally dependent on third party retailers, wholesale revenue for activewear retail is sluggish, requiring brands to ramp up their direct-to-consumer sales via superior site experiences.

This video highlights the features brands are using to step up their site game—and highlights who's winning the competition.

L2’s sixth annual Digital IQ Index: Activewear benchmarks the digital competence of 74 activewear companies operating in the U.S.

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