Conversations & Insights July 24, 2015

Adam Alter – Consumer Behavior and Nines



Is there an age where people are more prone to run marathons, commit suicide, or join Ashley Madison? Professor of Marketing at NYU Stern and author of Drunk, Tank, Pink Adam Alter discusses the importance of ages that end in nine. Before the start of a new decade, people evaluate their lives and look to make major positive or negative changes. Implication for advertisers: 29, 39, and 49-year-olds are likely considering large purchases and financial decisions like cars and houses.

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