Winners & Losers March 3, 2016

Amazon Flexes



Losers: FedEx and UPS. Their costs are increasing faster than the U.S. inflation rate, motivating Amazon to take shipping into its own hands with Flex, an Uber-style delivery service.

Winner: watch brands featured in movies. Hamilton’s site traffic hit a two-year high when the brand’s BeLOWZERO watch was featured in The Martian. Similarly, Omega – James Bond’s official watch – got a huge Facebook boost from Spectre.

Another winner: Venmo, which consumers can now use to make in-app purchases. Heavy use by millennials helped Venmo achieve annual growth of more than 200%, although razor-thin margins raise questions about its profitability.

Yet another winner: Cities. Most of the global population now lives in urban areas, which account for 80% of economic output.

Subscribe to L2 for more insights:

Become a Client

Our clients use data and insights to benchmark their digital performance and identify opportunities to maximize the impact of their digital investments.