Winners & Losers November 9, 2017

Amazon’s Next Acquisition



Loser: Carl's Jr., who tweeted desperately asking Amazon to buy it. Here's what the Bezos behemoth should buy instead.

Loser: Brands who aren't appealing to millennials, the largest generation in the US with more than $1 trillion in spending power.

Loser: Mattress stores as online disruptors take over.

Loser: Society. Big tech has more power than ever, but is it making the world a better place?

(0:12) Twitter.
(0:35) L2 Analysis of Proprietary Data.
(0:54) Deutsche Bank.
(1:12) “How to Feed Plants with Miracle-Gro Water Soluble Plant Food,” Scotts Miracle-Gro Canada, March 2014.
(1:19) “How To Use A Tape Measure: A DIY Digital Workshop,” The Home Depot, June 2017.
(1:27) “‘Psychologically Scarred’ Millennials Are Killing Countless Industries from Napkins to Applebee’s — Here Are The Businesses They Like The Least,” Business Insider, October 2017.
(1:37) “Mattress Industry Sales Statistics,” Statistics Brain, September 2017.
(1:39) “Home Goods Is The Fastest‑Growing Product Category Online In 2016,” Digital Commerce 360, July 2017.
(1:55) “Tuft & Needle Credits Google For A 150% Sales Increase,” Digital Commerce 360, November 2016.
(2:16) L2 Estimate Based on Publicly Available Data.
(2:33) “NASA Scientists With Their Board of Calculations, 1961,” Rare Historical Photos.

Episode 149

Scott Galloway Founder, L2 inc; Professor of Marketing, NYU Stern

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