Winners & Losers June 23, 2016

Apple’s New “Thing”



Winner: Wikipedia. If your brand doesn't have a Wikipedia page, it's losing out: one of the 10 most popular websites in the world, the online encyclopedia consistently appears in the top organic search results for brand-related terms.

Loser: Shinola. While the brand has become synonymous with Detroit's revitalization, its "Built in Detroit" tagline was recently ruled inaccurate by U.S. regulators.

Winner: Cellular networks, which are adding more connected car accounts than phones. Apple is also establishing itself as a major player in the growing industry.

Loser: Goldman Sachs. An analysis of New York Times wedding announcements since 1981 reveals that more successful young people are now working at Google than the elite financial institution.

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