Winners & Losers April 7, 2016

April Fooled & Drunk Tweets

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A winner: American Eagle’s Aerie, which has capitalized on the body-positivity trend. After the company vowed to stop Photoshopping models, sales surged by 20% in 2015.

Another winner: The North Face, whose investments in guided shopping earn it the #2 spot in L2’s Digital IQ Index: Activewear. Last year the site launched a feature helping consumers discover products based on a series of questions and answers; early tests register a 60% click-through rate.

Yet another winner: Amazon’s reputation. Despite the bad press regarding conditions in the company’s corporate offices and warehouses, a new survey finds that Americans consider it the most reputable company in the country, for the third year in a row.

A final winner: those who check Twitter after a few drinks. An algorithm can now tell if you are drunk tweeting. Public health officials hope it can help prevent the 75,000 alcohol-related deaths each year in the U.S.

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