Winners & Losers March 8, 2018

Audience vs. Traffic



If you're ad-supported but haven't built an audience, you're in deep trouble.

(0:05) Yahoo Finance.
(0:10) “N.Y. Times Scales Back Free Articles to Get More Subscribers,” Bloomberg, December 2017.
(0:10) The New York Times.
(0:14) Form 10-K, The New York Times, February 2018.
(0:35) Edelman, 2018.
(0:40) “Trust In The News,” Kantar, October 2017.
(1:00) Companies’ News Sites, March 2018.
(1:10) “The Boston Globe Is Getting Smarter About Digital Subscriptions — And Tightening Up Its Paywall,” Nieman Lab, May 2017.
(1:13) “BuzzFeed Is Losing Website Traffic As Readers Head For More Traditional News Sites,” recode, November 2017.
(1:27) “Rebels Remaking Video & Business,” Andrew A. Rosen, January 2018.
(1:54) “Forbes Will Pay All Of Its Contributors, But Purge The Worst,” The Wall Street Journal, February 2018.

Song: "No Roots" by Alice Merton

Spotify Playlist

Episode 165

Scott Galloway Founder, L2; Professor of Marketing, NYU Stern

Become a Member

Members use our data and insights to benchmark their digital performance and identify and prioritize opportunities to maximize the business impact of their digital investments.