Conversations & Insights June 30, 2014

Auto 2014

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The Digital IQ Index: Auto examines the digital competence of 42 automotive brands targeting the U.S. market. Digital channels now dominate the research and consideration phase of new vehicle purchases, occupying over 70 percent of total shopping time. As dealership visits decline, more customers skip test drives, and competition intensifies—brands face a new era of digital-led marketing tactics.

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