Conversations & Insights February 9, 2016

Auto 2016

3,294 views

play

A surge in new car sales in 2015, bolstered by an ever-growing percentage of millennial buyers with different priorities and expectations, has shifted OEMs' focus to providing innovative digital features beyond enabling the traditional purchase path, including Internet-capable vehicles and enhanced mobile experiences. The Digital IQ Index: Auto 2016 benchmarks the digital performance and reports the regional variations of 53 auto brands in the USA, UK, and Germany.

Become a Member

Members use our data and insights to benchmark their digital performance and identify and prioritize opportunities to maximize the business impact of their digital investments.