Conversations & Insights May 2, 2017

Beauty France 2017: Digital Marketing

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L2 Associate Director of Research Giulia Prati presents the digital marketing tactics Beauty brands are using to stand out in the competitive French market. In search, retailers are dominant while savvy players Kiko Milano and Yves Rocher hold their own in ownership of search real estate for non-branded cosmetic and skincare terms. See video to learn how brands can use social media and influencers to build brand equity.

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