Research April 27, 2017

Beauty France 2017: E-Commerce


L2 Director of Beauty Research Giulia Prati discusses findings from L2's recent Beauty France report. Researchers observed heavy investments in mobile and desktop sites, which pays off since French online Beauty shopper prefer to buy directly from brand sites. Furthermore, e-commerce sites that drive consumers to pharmacies have lead to a 4% increase in Beauty and Cosmetics sales.


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Giulia Prati Associate Director of Research, Beauty, L2

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