Research January 31, 2017

Beverages 2017



The growth of bottled water, craft beer, and new drink categories like kombucha at the expense of soda and mass beer has placed pressure on established category leaders. Top brands are turning to digital to maintain their positions. Successful strategies include developing relationships with online retailers, encouraging customer loyalty with rewards programs and subscription offerings, and paying for high viewership and engagement across social and digital platforms.

The second Digital IQ Index: Beverages report benchmarks the 2016 digital performance of 116 Beverage brands operating in the United States.

Download Report

Become a Client

Our clients use data and insights to benchmark their digital performance and identify opportunities to maximize the impact of their digital investments.