L2 hosted the Clicks and Mortar clinic on January 13th, 2015 with speakers discussing the relationship between brick-and-mortar stores and digital assets. A few highlights:
L2 Founder Scott Galloway calls showrooming a false threat. Customers’ interaction with digital assets before or during their visit to the store increases the odds of conversion.
CEO of Deliv Daphne Carmeli says customers prefer flexibility in where and when they want to receive a package over faster delivery.
L2 CTO Dean McRobie gives a real time view of cyber attacks against retailers.
NYU Stern Professor Arun Sundararajan says any goods with high value and low usage frequency are ripe for disruption by the sharing economy.
L2 Co-Founder Maureen Mullen says Macy’s decision to close stores despite a good year is indicative of how the retail game has changed.