Conversations & Insights January 12, 2016

Death of Pureplay Retail



This report analyzes disruptive retail models that have emerged over the past decade, in an attempt to identify winning business strategies and the underlying consumer behaviors that have enabled them. The report examines former online-only retailers such as Warby Parker, Bonobos and Birchbox that have rushed to open stores, and contrasts digital and retail KPIs for pureplay, evolved pureplay and omnichannel retailers to illustrate how organizations can benefit from operating and investing across multiple channels.

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