Conversations & Insights August 2, 2017

Disruptors: Was Chewy Worth $3 Billion?


L2’s SVP of Retail Lauren Kaufman Witten and Chief Strategy Officer/Co-Founder Maureen Mullen chew over the innovative strategies employed by pet food e-tailer Chewy, which PetSmart bought for over $3 billion in April in the largest e-commerce acquisition in history.

Disruptors is a new weekly series looking at brands disrupting through digital.

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