Conversations & Insights May 6, 2013

Dove’s ‘Real Beauty Sketches’: What Makes a Video Go Viral?

189 views

play

L2′s Head of Research & Advisory Maureen Mullen discusses what it was about this Dove's 'Real Beauty Sketches' campaign that sparked such massive and sustained popularity.

Become a Client

Our clients use data and insights to benchmark their digital performance and identify opportunities to maximize the impact of their digital investments.