October 4, 2012

Fashion 2012



The Digital IQ Index: Fashion study ranks the digital competence of 64 brands across four dimensions: Site, Digital Marketing, Social Media, and Mobile. Brand efforts were measured against more than 675 data points and classified into five categories: Genius, Gifted, Average, Challenged, or Feeble.

The Top Ten Ranking:
1. Burberry
2. Ralph Lauren
3. Kate Spade, Tory Burch
5. Gucci
6. Coach
7. Louis Vuitton
8. Lacoste
9. Hugo Boss
10. Tommy Hilfiger

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