October 4, 2012

Fashion 2012

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The Digital IQ Index: Fashion study ranks the digital competence of 64 brands across four dimensions: Site, Digital Marketing, Social Media, and Mobile. Brand efforts were measured against more than 675 data points and classified into five categories: Genius, Gifted, Average, Challenged, or Feeble.

The Top Ten Ranking:
1. Burberry
2. Ralph Lauren
3. Kate Spade, Tory Burch
5. Gucci
6. Coach
7. Louis Vuitton
8. Lacoste
9. Hugo Boss
10. Tommy Hilfiger

Download an excerpt from the study here:
http://www.l2inc.com/research/fashion-2012

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