The luxury goods industry is shifting focus from which markets drive growth to which channels drive growth. Brands are waking up to a stark reality: the equity that took decades (if not centuries) to build does not transfer proportionately online. As few as seven brands currently generate over half of all site visits. Going forward, these brands will disproportionately benefit from the shifting channel mix.
The 7th annual Digital IQ Index: Fashion benchmarks the digital performance of 83 luxury brands
in the U.S. examining e-commerce, CRM, search marketing, and social media initiatives.