Conversations & Insights December 1, 2016

Financial Services Conversation



L2's debut Digital IQ Index: Financial Services examines how brands are using technology to reshape their consumer offerings.

The report singles out several brands for digital best practices, including Charles Schwab for their referral engines and matching services, Allstate for integrating geolocation, and Geico for video advertising.

At the same time, the sector reveals major weaknesses when it comes to search visibility and social media.

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