May 11, 2014

Food 2014



The first annual Digital IQ Index: Food study benchmarks the digital competence of 80 packaged food brands in the U.S. market on more than 850 data points across four dimensions: Site, Digital Marketing, Social Media, and Mobile.

Top Ten Ranking Brands*

1. Kellogg's
Betty Crocker

3. Pillsbury

4. Kraft

5. McCormick,
Ben & Jerry's

7. Quaker,

9. Hershey's
Weight Watchers

*ranked out of a 80 brands

download excerpt:

View More:
Signup for updates:
Follow us on LinkedIn:
Follow us on Twitter:
Follow us on Facebook:

Download Report

Become a Member

Members use our data and insights to benchmark their digital performance and identify and prioritize opportunities to maximize the business impact of their digital investments.