Research August 10, 2017

Hair Care 2017: Key Insights


Fewer online shoppers search for specific Hair Care brands, while ingredient-oriented searches are increasing. How can brands adjust to this changing behavior? In this video, L2 Associate Director of Beauty Research Giulia Prati discusses this and more key insights from L2’s Digital IQ Index: Hair Care & Color.

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Giulia Prati Director of Data Partnerships & Research Methodology

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