Conversations & Insights February 28, 2013

Hair Care & Color 2013



L2’s inaugural Digital IQ Index: Hair Care & Color study analyzes industry trends and best practices and benchmarks the digital competence of 53 global Hair Care & Color brands based on more than 675 data points across four dimensions: Site, Digital Marketing, Social Media, and Mobile.

Top 10 Ranking (out of 53 brands)

1. L'Oréal Paris
2. Aveda .
3. Redken .
4. Dove
4. Kérastase
6. Garnier
7. L'Oréal Professionnel
8. Pantene
9. Matrix 9. Bumble and bumble.

Download an Excerpt from the L2 Study: http://www.

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