Though less than a quarter of French consumers bought CPG or food products via e-commerce in France during 2013, the sector shows momentum. Online sales of CPG products in France grew 8% in the first quarter of 2014.
Supermarkets are vying with Amazon.fr to claim the French consumers’ first online basket for grocery and personal care. Digital acumen will determine which Personal Care brands reach that basket. The Digital IQ Index: Personal Care France quantifies the digital competence of 64 Personal Care brands, including numerous L’Oreal brands.
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