Conversations & Insights May 13, 2014

Highlights From the L2 Food Study (Video)



The first annual Digital IQ Index: Food study benchmarks the digital competence of 80 packaged food brands in the U.S. market on more than 850 data points across four dimensions: Site, Digital Marketing, Social Media, and Mobile.

Top Ten Ranking Brands*

1. Kellogg's
Betty Crocker

3. Pillsbury

4. Kraft

5. McCormick,
Ben & Jerry's

7. Quaker,

9. Hershey's
Weight Watchers

*ranked out of a 80 brands

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