CPG e-commerce sales in the U.S. grew 42 percent in 2015 thanks in part to a shift in consumer behavior driven by millennials who wield increasing purchasing power online. Aggressive e-tailer investments (e.g., Amazon Dash) are paving the way for growth. With online purchasing of household supplies becoming the norm, tremendous opportunity awaits enterprise leaders while those at the bottom of the Index risk irrelevance online.

L2's 3rd annual Digital IQ Index<SUP>®</SUP>: Home Care benchmarks the digital competence of 80 U.S. brands across eight categories, including the debut of 16 Pet Care brands.

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