Research February 28, 2017

Home Care 2017: Digital Marketing


L2 Director of CPG Research Ben Zeidler talks about how Home Care brands maximize their digital impressions. Investment in PLAs is a must for many brands, as they comprise 71% of results for Home Care queries. However, all visibility is not equal: Procter & Gamble and Colgate-Palmolive are the best at garnering quality impressions at a low CPM. Meanwhile, indie brands like Honest Company are surpassing their bigger, more established counterparts in social impressions.

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