Research September 7, 2017

How Germany’s FMCG Brands Can Leverage Amazon


This video covers highlights from L2’s Digital IQ Index: FMCG Germany, a report benchmarking the digital performance of 60 personal care and home care brands across 11 product categories. A key area of analysis is how FMCG brands can maximize their visibility and sales through the most popular online e-tailer in Germany: Amazon.


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