Conversations & Insights November 21, 2013

How Important is Measuring Social Media’s ROI?



In our newest video interview, L2 Founder Scott Galloway discusses measuring social media's ROI--one of the most difficult tasks for brands' digital teams. Prompted by a comment from Nordstrom Direct President Jamie Nordstrom at our Forum earlier this month that his team was "taking a break" from the fruitless task, as well as our Social Platforms report which found social media to be an ineffective driver of site traffic, Galloway offers both his interpretation of Jamie's statement, as well as broader insights into the role of social media and all of digital for retailers.

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