Winners & Losers January 18, 2018

How to Build a Genius Brand

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Of the 2,303 brands L2 ranked in 2017, only 94 earned the title "Genius." What sets them apart?

Episode 158

Song: Pink Floyd - Welcome to the Machine
https://youtu.be/lt-udg9zQSE

Scott Galloway Founder; Professor of Marketing, NYU Stern

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