Winners & Losers July 21, 2016

I Hate Millennials



Loser: TV news. With Facebook Live and other streaming services providing immediate coverage of ongoing events, broadcasters no longer have a point of differentiation.

Winner: Paris, which has the most Airbnb listings of any city - benefiting travelers who would otherwise pay exorbitant amounts for hotel rooms.

Winner: Coupons. Nine out of 10 millennials use coupons, and coupon apps dominate branded apps in ratings.

Winner: Qzone. Favored by Chinese millennials, Tencent-owned Qzone is the fifth-most popular social app in the world, with twice the user base of Twitter and Snapchat.

Become a Client

Our clients use data and insights to benchmark their digital performance and identify opportunities to maximize the impact of their digital investments.