Conversations & Insights December 1, 2016

Indie Index – Charlotte Tilbury



Welcome back to this month’s Indie Index. Our spotlight today is on the UK Import Charlotte Tilbury.

Charlotte Tilbury debuted in the Gifted class in our 2015 Beauty Digital IQ Index and continues to climb in the ranks, moving up into the top third of brands with a rank of 29th in our 2016 Index.

One of the brand’s core strengths is social media – and in particular, YouTube, where they boast the third highest score in the Index. Today we’ll take a look at Tilbury’s YouTube strategy.

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