Conversations & Insights January 30, 2017

Indie Index: ColourPop


In this episode of the Indie Index, we spotlight ColourPop, a color cosmetics brand that maps its digital strategy to evolving trends at a wallet-friendly price point.
ColourPop took advantage of the frenzy around Kylie Jenner’s Lip Kit to market itself as a competitor, racking up editorial mentions and quickly becoming the most suggested “dupe” for the sold-out lip kit. After the craze, the brand continued its positioning as a “fast beauty” brand.
We discuss what your brand can learn from ColourPop, especially when it comes to SEO and e-commerce.
Thanks for watching! We’ll see you next month, where we’ll be talking about the digitally-savvy brand Glossier. For questions, or to nominate a brand for a future indie index, you can reach out to us at

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