Conversations & Insights December 21, 2016

Indie Index: Olaplex

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This episode of the Indie Index spotlights Olaplex—a newcomer to the professional hair color industry, known for its chemically-protective product line.

This year, Olaplex outperformed competitors on Instagram, gaining a huge share of interactions by appealing to both pro stylists and potential clients.

Watch the video above to find out what your brand can learn from Olaplex.

Giulia Prati Associate Director of Research, Beauty

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