December 21, 2016

Indie Index: Olaplex

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This episode of the Indie Index spotlights Olaplex—a newcomer to the professional hair color industry, known for its chemically-protective product line.

This year, Olaplex outperformed competitors on Instagram, gaining a huge share of interactions by appealing to both pro stylists and potential clients.

Watch the video above to find out what your brand can learn from Olaplex.

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