Conversations & Insights July 31, 2017

Indie Index: Ouai


Launched by the Kardashians’ stylist, hair care brand Ouai has flourished through a social-first strategy. In this episode of Indie Index, L2 Associate Director of Beauty Research Giulia Prati discusses how Ouai uses Instagram to connect with consumers, in addition to partnering with digital-savvy makeup brands including Benefit and Charlotte Tilbury to generate compelling social content.

Giulia Prati Associate Director of Research, Beauty, L2

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