Research February 7, 2014

Instagram First Responder: Michael Kors


In anticipation of our first Intelligence Report on Instagram, we prepared a video about one of the most active brands on the platform: Michael Kors. Instagram registers 15x the engagement of parent company Facebook, even though it’s eighth the size. Instagram is the fastest growing player in social media with 150 million active users who spend on average 257 minutes per month on the platform. Our report reveals 93% of prestige brands are present on Instagram, but few utilize the platform to its full potential.

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