As financial companies reduce spend on display advertising, the question remains: where should brands reinvest to increase awareness?
Bank of America's education portal and millennial-friendly campaigns suggest one answer. These assets make the bank one of the most digital-savvy brands, according to L2's Digital IQ Index: Financial Services. GEICO also joins the Genius ranks, boasting a best-in-class video strategy on YouTube and aggressive mobile advertising.
L2’s second annual Digital IQ Index: Financial Services report measures the digital competence of 95 traditional and fintech businesses. For more insights, visit L2inc.com.