Conversations & Insights July 26, 2011

Magazines 2011

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The L2 Digital IQ Index: Magazines measures the digital footprint of 87 magazine brands. The study ranks the titles according to their performance across 350 data points and four dimensions: Site, Digital Marketing, Social Media, and Mobile. Each brand was assigned a Digital IQ and corresponding ranking of Genius, Gifted, Average, Challenged, or Feeble.

TIME Magazine tops the rankings, outperforming every magazine across each scoring dimension—Site, Mobile, Digital Advertising, and Social Media. Though a healthy 37 percent of titles achieved “Gifted” classification, TIME emerged as the sole publication earning a “Genius”-level Digital IQ score. The top 10-ranked brands are:
TIME Magazine
People
Self
Men’s Health (tie)
Sports Illustrated (tie)
New York Magazine
GQ
Glamour
Entertainment Weekly
Cosmopolitan

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