Winners & Losers March 23, 2017

Nike’s Billion-Dollar Bargain

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Loser: ESPN, as subscribers flock to streaming platforms and ad revenue declines.

Winner or Loser? Nike, for its $1 billion deal with Cristiano Ronaldo.

Winner: Salespeople. With influencers losing trust, brands are now recruiting "expert" salespeople to rep their products.

Winner: Students turning to GoFundMe to cover the cost of their college educations.

(0:06) L2 Analysis of Business Insider Data. http://read.bi/2ldrPbO
(0:10) “NFL Signs TV Rights Deals with Fox, NBC, and CBS,” Los Angeles Times, December 2011. http://read.bi/2ldrPbO
(0:10) “Sports Finance,” Gil Fried, Timothy D. DeSchriver, Michael Mondello. http://read.bi/2ldrPbO
(0:15) "ESPN Is Going to Lay Off a Lot of Familiar Faces," New York Post, March 2017. http://read.bi/2ldrPbO
(0:15) "Source: Looming ESPN Layoffs Have Sparked ‘Panic of Biblical Proportions’ Among Talent," Sporting News, March 2017. http://read.bi/2ldrPbO
(0:21) “Mobile ESPN to Launch Nationwide in Best Buy Stores,” ESPN, October 2005. http://read.bi/2ldrPbO
(0:36) “Cristiano Ronaldo Generated $500 Million In Value For Nike In 2016,” Forbes, February 2017. http://read.bi/2ldrPbO
(0:42) “Whether LeBron Has A $1B Deal Or Not, Michael Jordan Is Still The King Of Nike,” Forbes, May 2016. http://read.bi/2ldrPbO
(0:50) “Ronaldo Beats Messi By 800% When It Comes To Return On Social Media For Their Brands,” Forbes, February 2017. http://read.bi/2ldrPbO
(1:07) TRACKALYTICS, March 2017. http://read.bi/2ldrPbO
(1:22) “This Company Makes Influencers Out of Everyday People,” Mashable, February 2017. http://read.bi/2ldrPbO
(1:27) crunchbase, March 2017. http://read.bi/2ldrPbO
(1:39) “This Company Makes Influencers Out of Everyday People,” Mashable, February 2017. http://read.bi/2ldrPbO
(1:56) “Do You Hear That? It Might Be the Growing Sounds of Pocketbooks Snapping Shut and the Chickens Coming Home,” AEIdeas, August 2016. http://read.bi/2ldrPbO
(2:01) Irrational Exuberance, Robert Shiller. http://read.bi/2ldrPbO
(2:04) “GoFundMe for College,” Brittany Gofundme, February 2017. http://read.bi/2ldrPbO

Episode 117

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